During the past few decades, a complex work corpus has been elaborated, at the crossroads of art, science, and technology. During the 1990s, with the increasing availability of new technology and the development of digital culture, this research boomed and seduced a critical mass of artists, giving birth to festivals, specialized art centers, and an intense editing and publishing activity. "New Media Art" was born. But despite this expansion, it was not able to conquer the contemporary art world. Why such a distancing from traditions? Why do official art critics struggle with integrating New Media Art in their analysis of contemporaneity? Why does the art market refuse to welcome software programs, computers, and networks as artistic media? Why do many artists ward off the New Media Art tag while others use it as a shelter and exalt its distance from contemporary art? [...]



The event is part of PUBBLICA, a book presentation cycle devoted to art in the public sphere, a collaboration between Careof and ArtLine Milano, a public art project by Comune di Milano in the park of CityLife.

[Cover picture credits: Jon Rafman at Zabludowicz Collection, London 2015. Installation view. Photo Thierry Bal, courtesy Zabludowicz Collection]